Me, incorporated? personal branding & the meaning of work.

Professor Steven Vallas discusses personal branding and what it means to create a personal brand. Personal branding came out of self-help literature and allows people to market themselves in the labor market. Vallas discusses his work on the subject, career advice literature, and the implications of...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captioned in English.
Published:	London : SAGE Publications Ltd, 2017.
Subjects:	Branding (Marketing) Stratégie de marque. branding.
Online Access:	Connect to this streaming video