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Janet Salmons defines focus groups.

Professor Janet Salmons defines focus groups as a research method that generates both individual responses and impromptu shared discussion. She also discusses the benefits of conducting these groups online instead of in person.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd., 2017.
Subjects:
Focus groups.
Research > Methodology.
Recherche > Méthodologie.
Online media.
Internet videos.
Nonfiction television programs.
Vidéos sur Internet.
Émissions télévisées autres que de fiction.
Online Access:Connect to this streaming video
Description
Summary:Professor Janet Salmons defines focus groups as a research method that generates both individual responses and impromptu shared discussion. She also discusses the benefits of conducting these groups online instead of in person.
Physical Description:1 online resource (1 video file (2 min., 7 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473970489
1473970482