Janet Salmons defines focus groups.

Professor Janet Salmons defines focus groups as a research method that generates both individual responses and impromptu shared discussion. She also discusses the benefits of conducting these groups online instead of in person.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2017.
Subjects:	Focus groups. Research > Methodology. Recherche > Méthodologie. Online media. Internet videos. Nonfiction television programs. Vidéos sur Internet. Émissions télévisées autres que de fiction.
Online Access:	Connect to this streaming video