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Researching the retail value chain using mixed methods.

Professor Mithu Bhattacharya discusses researching the retail value chain using mixed methods and radio frequency identification technology. RFID uses radio waves to access information stored on a tag attached to an item from several feet away, which could revolutionize business. Bhattacharya highli...

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Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2017.
Subjects:
Consumer behavior > Research.
Mixed methods research > Case studies.
Research > Case studies.
Social sciences > Research > Case studies.
Consommateurs > Comportement > Recherche.
Méthodes de recherche mixtes > Études de cas.
Recherche > Études de cas.
Sciences sociales > Recherche > Études de cas.
Mixed methods research.
Research.
Social sciences > Research.
Online media.
Case studies.
Internet videos.
Nonfiction television programs.
Vidéos sur Internet.
Émissions télévisées autres que de fiction.
Online Access:Connect to this streaming video
Description
Summary:Professor Mithu Bhattacharya discusses researching the retail value chain using mixed methods and radio frequency identification technology. RFID uses radio waves to access information stored on a tag attached to an item from several feet away, which could revolutionize business. Bhattacharya highlights her research objectives, methods, and findings.
Physical Description:1 online resource (1 video file (18 min., 17 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473991637
1473991633