Cover Image

Researching the retail value chain using mixed methods.

Professor Mithu Bhattacharya discusses researching the retail value chain using mixed methods and radio frequency identification technology. RFID uses radio waves to access information stored on a tag attached to an item from several feet away, which could revolutionize business. Bhattacharya highli...

Full description

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2017.
Subjects:
Consumer behavior > Research.
Mixed methods research > Case studies.
Research > Case studies.
Social sciences > Research > Case studies.
Consommateurs > Comportement > Recherche.
Méthodes de recherche mixtes > Études de cas.
Recherche > Études de cas.
Sciences sociales > Recherche > Études de cas.
Mixed methods research.
Research.
Social sciences > Research.
Online media.
Case studies.
Internet videos.
Nonfiction television programs.
Vidéos sur Internet.
Émissions télévisées autres que de fiction.
Online Access:Connect to this streaming video

Internet

Connect to this streaming video

Available Online

Holdings details from Available Online
Call Number: HF5415.32
 
Call Number Status Get It
HF5415.32 Available