Applied ethnography in product design : IDEO.

Michael Chapman is the lead design researcher for IDEO, a consultancy that uses ethnographic research to inform designs in the private sector. He explains the benefits of basing design on ethnographic research, how IDEO conducts research, and the overall IDEO process.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2017.
Subjects:	Product design. Ethnology > Research. Research > Methodology. Conception de produit. Ethnologie > Recherche. Recherche > Méthodologie. Online media. Internet videos. Nonfiction television programs. Vidéos sur Internet. Émissions télévisées autres que de fiction.
Online Access:	Connect to this streaming video