James Devon, advertising.

This video examines technology and how the information it provides can drive a customer-centred advertising experience. From the digital environment information is gleaned to create direct marketing tools to use within the virtual platform.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2015.
Series:	SAGE video experts.
Subjects:	MBA Inc. Advertising campaigns. Campagnes publicitaires. advertising campaigns. Webcast Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video