An introduction to errors in sampling.

Chiranjeev Kohli, PhD, Professor of Marketing at California State University, Fullerton, discusses four common errors in sampling--frame, non-response, response, and random-- and ways to address them.

Bibliographic Details

Other Authors:	Kohli, Chiranjeev (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Sampling (Statistics) Marketing research. Échantillonnage (Statistique) Marketing > Recherche.
Online Access:	Connect to this streaming video