From analysis to action : customer value Excel demonstration.

David Schweidel, PhD, Professor of Marketing at Emory University, reviews a customer acquisition and retention exercise illustrating how to establish customer valuation using Excel.

Bibliographic Details

Other Authors:	Schweidel, David A., 1981- (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Emory University, 2017.
Series:	Meaningful Marketing Insights ; 14.
Subjects:	Microsoft Excel (Computer file) Consumer behavior. Value. Consommateurs > Comportement. Valeur. value (economic concept)
Online Access:	Connect to this streaming video