Cover Image

Thinking through and doing transformative, feminist marketing research.

Wendy Hein, PhD, Senior Lecturer in Marketing at Birkbeck, University of London, discusses the need for transformative, gender-based, feminist perspectives in marketing research.

Bibliographic Details
Other Authors: Hein, Wendy (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Marketing research.
Feminism.
Feminism
Marketing > Recherche.
Féminisme.
feminism.
Online Access:Connect to this streaming video
Description
Summary:Wendy Hein, PhD, Senior Lecturer in Marketing at Birkbeck, University of London, discusses the need for transformative, gender-based, feminist perspectives in marketing research.
Physical Description:1 online resource (1 video file (00:31:14)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529730692
1529730694