Thinking through and doing transformative, feminist marketing research.

Wendy Hein, PhD, Senior Lecturer in Marketing at Birkbeck, University of London, discusses the need for transformative, gender-based, feminist perspectives in marketing research.

Bibliographic Details

Other Authors:	Hein, Wendy (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Marketing research. Feminism. Feminism Marketing > Recherche. Féminisme. feminism.
Online Access:	Connect to this streaming video