Predictive analytics : beyond period 2.

Pete Fader, Professor of Marketing at Wharton University, discusses making predictions using regression analysis, including the origins of customer analytics, predicting beyond one period, and customer lifetime value.

Bibliographic Details

Other Authors:	Fader, Peter (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 13.
Subjects:	Regression analysis. Consumer behavior. Marketing research. Analyse de régression. Consommateurs > Comportement. Marketing > Recherche.
Online Access:	Connect to this streaming video