Customer segmentation. Part 2.

David Schweidel, Professor of Marketing at Emory University, discusses the use of cluster analysis for customer segmentation in market research, including decisions, variables, approaches, and procedures to consider.

Bibliographic Details

Other Authors:	Schweidel, David A., 1981- (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Emory University, 2017.
Series:	Survey Analysis to Gain Marketing Insights ; 7.
Subjects:	Market segmentation. Cluster analysis. Segmentation du marché. Classification automatique (Statistique)
Online Access:	Connect to this streaming video