An introduction to correspondence analysis in market research.

Brooke Reavey, PhD, Assistant Professor of Marketing at Dominican University, discusses her mixed-method approach to correspondence analysis in market research.

Bibliographic Details

Other Authors:	Reavey, Brooke (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Correspondence analysis (Statistics) Marketing research. Analyse des correspondances (Statistique) Marketing > Recherche.
Online Access:	Connect to this streaming video