Applied qualitative marketing research - sampling, questionnaire design and data collection. Part 1.

Keith Perks, PhD, Honorary Fellow at the University of Brighton Business School, discusses sampling, questionnaire design, and data collection for qualitative marketing research in part 1 of this fourth of a five-session series.

Bibliographic Details

Other Authors:	Perks, Keith (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Series:	Applied Qualitative Marketing Research ; 6.
Subjects:	Qualitative research > Methodology. Questionnaires. Social sciences > Research. Surveys and Questionnaires. Sciences sociales > Recherche. questionnaires.
Online Access:	Connect to this streaming video