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An introduction to quantitative marketing research.

Dr. Ben Siu, Lecturer in Marketing at the University of Plymouth, introduces quantitative marketing research, including benefits, drawbacks, considerations, data collection, and statistical tests for data analysis.

Bibliographic Details
Other Authors: Siu, Ben (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Series:An Introduction to Marketing Research ; 4.
Subjects:
Marketing research > Methodology.
Quantitative research.
Marketing > Recherche > Méthodologie.
Recherche quantitative.
Online Access:Connect to this streaming video
Description
Summary:Dr. Ben Siu, Lecturer in Marketing at the University of Plymouth, introduces quantitative marketing research, including benefits, drawbacks, considerations, data collection, and statistical tests for data analysis.
Physical Description:1 online resource (1 video file (00:21:37)) : sound, colour.
Bibliography:Includes bibliographical references and index.
ISBN:9781529724837
152972483X