An introduction to quantitative marketing research.
Dr. Ben Siu, Lecturer in Marketing at the University of Plymouth, introduces quantitative marketing research, including benefits, drawbacks, considerations, data collection, and statistical tests for data analysis.
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London :
SAGE Publications Ltd.,
2020.
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| Series: | An Introduction to Marketing Research ;
4. |
| Subjects: | |
| Online Access: | Connect to this streaming video |
Internet
Connect to this streaming videoAvailable Online
| Call Number: |
HF5415.2 .I58 2020 |
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|---|---|---|
| Call Number | Status | Get It |
| HF5415.2 .I58 2020 | Available | |