Application : designing extended service warranty plans.

David Schweidel, PhD, Professor of Marketing at Emory University, works through three options in the design of an extended service plan using Excel.

Bibliographic Details

Other Authors:	Schweidel, David A., 1981- (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Emory University, 2017.
Series:	Managing Uncertainty in Marketing Analytics ; 13.
Subjects:	Consumer protection. Warranty. Decision making. Consommateurs > Protection. Garantie. Prise de décision. warranties. decision making.
Online Access:	Connect to this streaming video