Principles of brand storytelling in marketing : analyzing commercials.

Dr. Shikder M.A. Moin, Senior Lecturer and Associate Head of Research and Scholarship at Coventry University London, discusses analyzing commercials using a storytelling/narrative analysis framework.

Bibliographic Details

Other Authors:	Moin, Shikder (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Television advertising. Branding (Marketing) Publicité télévisée. Stratégie de marque. branding.
Online Access:	Connect to this streaming video