An introduction to planning a marketing research project.

Vincent Mak, PhD, Professor of Marketing and Decision Sciences at the University of Cambridge, discusses planning a marketing research project, including considering the client's needs, the three crucial points about marketing research, and planning at stage zero.

Bibliographic Details

Other Authors:	Mak, Vincent (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Marketing > Planning. Marketing > Management. Strategic planning. Marketing > Planification. Marketing > Gestion. Planification stratégique.
Online Access:	Connect to this streaming video