Regression analysis for marketing data : introduction to customer analytics.

David Schweidel, PhD, Professor of Marketing at Emory University, introduces customer analytics using Excel in part 1 of the Introduction to Customer Analytics series.

Bibliographic Details

Other Authors:	Schweidel, David A., 1981- (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Emory University, 2017.
Series:	Meaningful Marketing Insights ; 11.
Subjects:	Microsoft Excel (Computer file) Regression analysis. Consumer behavior. Business forecasting. Analyse de régression. Consommateurs > Comportement. Prévision commerciale.
Online Access:	Connect to this streaming video