Market research for men's fragrance & grooming products : Fulton & Roark.

Kevin Keller, Co-Founder of Fulton and Roark, a men's fragrance and grooming company, discusses the on-going customer-focused market research that shapes his successful business.

Bibliographic Details

Other Authors:	Keller, Kevin Lane, 1956- (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Marketing research. Perfumes industry. Men's toiletries. Grooming for men. Marketing > Recherche. Produits de beauté pour hommes.
Online Access:	Connect to this streaming video