Introduction to factor analysis : Using factor analysis to identify underlying constructs. Part 1.

Professor David Schweidel leads a course on factor analysis, a method used to analyse survey data and determine beliefs that drive individual survey responses.

Bibliographic Details

Other Authors:	Schweidel, David A., 1981- (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Emory University, 2017.
Series:	Survey Analysis to Gain Marketing Insights ; 1.
Subjects:	Factor analysis. Market surveys. Analyse factorielle. Études de marché.
Online Access:	Connect to this streaming video