Predictive analytics : probability models.

Pete Fader, Professor of Marketing at Wharton, discusses probability models to make long-range predictions, including randomization, heterogeneity, and the buy till you die model.

Bibliographic Details

Other Authors:	Fader, Peter (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 16.
Subjects:	Regression analysis. Consumer behavior. Marketing research. Regression Analysis Analyse de régression. Consommateurs > Comportement. Marketing > Recherche.
Online Access:	Connect to this streaming video