Conceptual frameworks in marketing research.

Riccardo Benzo explains how conceptual frameworks can be used to create better research results. He discusses the meanings of primary and secondary data, and emphasizes the importance of connecting these two types of data together to create stronger research.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video tutorials.
Subjects:	Marketing research. Marketing > Recherche. Webcast Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video