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Strategic marketing. Introduction.

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Professor Kunal Basu begins his course on strategic marketing with a personal introduction. Included in this segment is a chapter-by-chapter overview of the upcoming lessons.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Subjects:
Marketing > Management.
Strategic planning.
Marketing > Gestion.
Planification stratégique.
Internet videos.
Nonfiction television programs.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
Online Access:Connect to this streaming video
Description
Summary:Professor Kunal Basu begins his course on strategic marketing with a personal introduction. Included in this segment is a chapter-by-chapter overview of the upcoming lessons.
Physical Description:1 online resource (1 video file (4 min., 48 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473981492
1473981492