Strategic marketing. Introduction.

Professor Kunal Basu begins his course on strategic marketing with a personal introduction. Included in this segment is a chapter-by-chapter overview of the upcoming lessons.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Subjects:	Marketing > Management. Strategic planning. Marketing > Gestion. Planification stratégique. Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video