Influencing behavior.

Professor Jeff French discusses different ways of influencing behavior, including positive or negative reinforcement. Taking in all disciplines of study is important when deciding which approach to take.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video tutorials.
Subjects:	Consumer behavior. Marketing. Consommateurs > Comportement. marketing. Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video