IBM.

Professor Joep Cornelissen explains how IBM re-positioned its corporate identity at the turn of the 21st century. He outlines the steps leaders in the organization took to accomplish this, with a focus on strategic communications both internally and externally.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video cases.
Subjects:	International Business Machines Corporation. Business planning. Public relations. Public Relations Relations publiques. public relations. Webcast Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video