Using attention technology for market research : Lumen Research.

Members of Lumen Research, an attention technology company, discuss the benefits and challenges of using eye-tracking technology and data for marketing research.

Bibliographic Details

Other Authors:	Follett, Mike (Speaker), Hajimirza, Navid (Speaker), Bassett, David, active 2020 (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Eye tracking. Marketing research. Oculométrie. Marketing > Recherche.
Online Access:	Connect to this streaming video