An introduction to using games as a market research technique.
Dr. Atul Parvatiyar, PhD, Professor of Practice at Rawls College of Business, Texas Tech University and Director of the Center for Sales and Customer Relationship Excellence, discusses using games as an innovative market research technique.
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London :
SAGE Publications Ltd.,
2020.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Dr. Atul Parvatiyar, PhD, Professor of Practice at Rawls College of Business, Texas Tech University and Director of the Center for Sales and Customer Relationship Excellence, discusses using games as an innovative market research technique. |
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| Physical Description: | 1 online resource (1 video file (00:07:59)) : sound, colour |
| ISBN: | 9781529717983 1529717981 |