An introduction to using games as a market research technique.
Dr. Atul Parvatiyar, PhD, Professor of Practice at Rawls College of Business, Texas Tech University and Director of the Center for Sales and Customer Relationship Excellence, discusses using games as an innovative market research technique.
| Other Authors: | |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London :
SAGE Publications Ltd.,
2020.
|
| Subjects: | |
| Online Access: | Connect to this streaming video |
Internet
Connect to this streaming videoAvailable Online
| Call Number: |
HF5415.2 .I58 2020 |
|
|---|---|---|
| Call Number | Status | Get It |
| HF5415.2 .I58 2020 | Available | |