Setting up focus groups for market research : Made you think!.

Rebecca Ironside, Director of Made You Think!, discusses how to recruit respondents for focus-group-based qualitative research, including assigning pre-tasks and using a discussion guide.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Series:	Made you think!.
Subjects:	Focus groups. Questionnaires. Marketing research. Marketing > Recherche. questionnaires.
Online Access:	Connect to this streaming video