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An Introduction to experiments in consumer behavior.

Elizabeth Miller, PhD, associate professor of marketing at the University of Massachusetts, discusses the use of experiments to research consumer behavior.

Bibliographic Details
Other Authors: Miller, Elizabeth, active 2020 (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Consumer behavior > Research.
Experimental design.
Marketing research.
Consommateurs > Comportement > Recherche.
Plan d'expérience.
Marketing > Recherche.
Online Access:Connect to this streaming video
Description
Summary:Elizabeth Miller, PhD, associate professor of marketing at the University of Massachusetts, discusses the use of experiments to research consumer behavior.
Physical Description:1 online resource (1 video file (00:08:52)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529720167
1529720168