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An Introduction to experiments in consumer behavior.

Elizabeth Miller, PhD, associate professor of marketing at the University of Massachusetts, discusses the use of experiments to research consumer behavior.

Bibliographic Details
Other Authors: Miller, Elizabeth, active 2020 (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Consumer behavior > Research.
Experimental design.
Marketing research.
Consommateurs > Comportement > Recherche.
Plan d'expérience.
Marketing > Recherche.
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Call Number: HF5415.32 .I58 2020
 
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HF5415.32 .I58 2020 Available