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Researching Brazilian gaucho consumption culture using ethnographic methods.

Lisa Peñaloza, a Professor of Marketing at KEDGE Business School in Bordeaux, in France, discusses ethnography and qualitative methods as they pertain to her research of Brazilian gauchos.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Rodeos > Research > Brazil.
Gauchos > Research > Brazil.
Ethnology > Methodology.
Rodéos > Recherche > Brésil.
Gauchos > Recherche > Brésil.
Ethnologie > Méthodologie.
Brazil.
Online Access:Connect to this streaming video
Description
Summary:Lisa Peñaloza, a Professor of Marketing at KEDGE Business School in Bordeaux, in France, discusses ethnography and qualitative methods as they pertain to her research of Brazilian gauchos.
Physical Description:1 online resource (1 video file (00:19:26)) : sound, colour
ISBN:9781529722987
1529722985