Researching Brazilian gaucho consumption culture using ethnographic methods.

Lisa Peñaloza, a Professor of Marketing at KEDGE Business School in Bordeaux, in France, discusses ethnography and qualitative methods as they pertain to her research of Brazilian gauchos.

Bibliographic Details
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Rodeos > Research > Brazil. Gauchos > Research > Brazil. Ethnology > Methodology. Rodéos > Recherche > Brésil. Gauchos > Recherche > Brésil. Ethnologie > Méthodologie. Brazil.
Online Access:	Connect to this streaming video

Internet

Connect to this streaming video

Available Online

Holdings details from Available Online
Call Number	Status	Get It
Call Number:		GV1834.56.B6 R47 2020

GV1834.56.B6 R47 2020	Available