Selling the premium in freemium.
P. K. Kannan, PhD, and Xian Gu, PhD, University of Maryland, discuss their research on how the freemium strategy can work to increase paying, premium users.
| Other Authors: | , |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
[United States?] :
American Marketing Association,
2018.
|
| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | P. K. Kannan, PhD, and Xian Gu, PhD, University of Maryland, discuss their research on how the freemium strategy can work to increase paying, premium users. |
|---|---|
| Physical Description: | 1 online resource (1 video file (00:28:42)) : sound, colour |
| ISBN: | 9781529718348 1529718341 |