Selling the premium in freemium.
P. K. Kannan, PhD, and Xian Gu, PhD, University of Maryland, discuss their research on how the freemium strategy can work to increase paying, premium users.
| Other Authors: | , |
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
[United States?] :
American Marketing Association,
2018.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
Internet
Connect to this streaming videoAvailable Online
| Call Number: |
HF5415.32 .S45 2018 |
|
|---|---|---|
| Call Number | Status | Get It |
| HF5415.32 .S45 2018 | Available | |