Researching quality of life marketing using a mixed methods approach.

Dr. Mitchell Hamilton, assistant professor of marketing at Loyola Marymount University, discusses the use of mixed methods to research quality of life marketing.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Quality of life. Mixed methods research. Confirmatory factor analysis. Quality of Life Qualité de la vie. Méthodes de recherche mixtes. quality of life.
Online Access:	Connect to this streaming video