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The approaches to interdisciplinary research on brand management.

Dr. Shikder Moin, Senior Lecturer in Marketing and Associate Head Research and Scholarship at the Coventry University London, discusses the various approaches to interdisciplinary research on brand management.

Bibliographic Details
Other Authors: Moin, Shikder (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Product management > Research.
Interdisciplinary research.
Produits commerciaux > Gestion > Recherche.
Recherche interdisciplinaire.
Online Access:Connect to this streaming video
Description
Summary:Dr. Shikder Moin, Senior Lecturer in Marketing and Associate Head Research and Scholarship at the Coventry University London, discusses the various approaches to interdisciplinary research on brand management.
Physical Description:1 online resource (1 video file (00:30:04)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529723892
1529723892