The approaches to interdisciplinary research on brand management.

Dr. Shikder Moin, Senior Lecturer in Marketing and Associate Head Research and Scholarship at the Coventry University London, discusses the various approaches to interdisciplinary research on brand management.

Bibliographic Details
Other Authors: Moin, Shikder (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
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Call Number: HF5415.15 .T44 2020
 
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