Artificial intelligence for marketing : getting started.
Jim Sterne, author and Board Chair of the Digital Analytics Association, discusses and provides a framework for understanding ways marketing and artificial intelligence can partner to produce tangible results.
| Other Authors: | , |
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
[United States?] :
American Marketing Association,
2017.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Jim Sterne, author and Board Chair of the Digital Analytics Association, discusses and provides a framework for understanding ways marketing and artificial intelligence can partner to produce tangible results. |
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| Physical Description: | 1 online resource (1 video file (00:57:42)) : sound, colour |
| ISBN: | 9781529713374 1529713374 |