Artificial intelligence for marketing : getting started.

Jim Sterne, author and Board Chair of the Digital Analytics Association, discusses and provides a framework for understanding ways marketing and artificial intelligence can partner to produce tangible results.

Bibliographic Details
Other Authors: Avdic, Selma (Speaker), Sterne, Jim, 1955- (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: [United States?] : American Marketing Association, 2017.
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Call Number: HF5415.2 .A78 2017
 
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HF5415.2 .A78 2017 Available