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Demystifying survey methods for market research.

Professor Charles Cui, Northumbria University, discusses the use of survey methods for market research, including data collection and analysis, designing surveys, and helpful tools and resources.

Bibliographic Details
Other Authors: Cui, Charles C. (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Market surveys > Methodology.
Marketing research > Methodology.
Études de marché > Méthodologie.
Marketing > Recherche > Méthodologie.
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Call Number: HF5415.3 .D46 2020
 
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HF5415.3 .D46 2020 Available