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AI & marketing : understanding humans better.

Stuart Sherman, CEO of IMC, discusses the use of artificial intelligence, and its ethical implications, to understand human behavior and influence retail marketing.

Bibliographic Details
Other Authors: Sherman, Stuart, active 2020 (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Artificial intelligence > Moral and ethical aspects.
Consumer behavior > Research.
Marketing research > Data processing.
Intelligence artificielle > Aspect moral.
Consommateurs > Comportement > Recherche.
Marketing > Recherche > Informatique.
Online Access:Connect to this streaming video
Description
Summary:Stuart Sherman, CEO of IMC, discusses the use of artificial intelligence, and its ethical implications, to understand human behavior and influence retail marketing.
Physical Description:1 online resource (1 video file (00:34:59)) : sound, colour
ISBN:9781529725872
1529725879