AI & marketing : understanding humans better.

Stuart Sherman, CEO of IMC, discusses the use of artificial intelligence, and its ethical implications, to understand human behavior and influence retail marketing.

Bibliographic Details
Other Authors:	Sherman, Stuart, active 2020 (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Artificial intelligence > Moral and ethical aspects. Consumer behavior > Research. Marketing research > Data processing. Intelligence artificielle > Aspect moral. Consommateurs > Comportement > Recherche. Marketing > Recherche > Informatique.
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Call Number	Status	Get It
Call Number:		Q334.7 .A33 2020

Q334.7 .A33 2020	Available