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An introduction to vulnerability & consumer research with social impact.

Maria Piacentini, PhD, Professor of Consumer Research, Lancaster University; Emma Banister, PhD, Senior Lecturer in Consumer Research, University of Manchester; and Kathy Hamilton, PhD, Reader in Marketing, University of Strathclyde, discuss potential vulnerability for researchers doing consumer res...

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Bibliographic Details
Other Authors: Piacentini, Maria (academic.), Banister, Emma (academic.), Hamilton, Kathy (academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Consumer behavior > Research.
Vulnerability (Personality trait)
Fragility (Psychology)
Consommateurs > Comportement > Recherche.
Vulnérabilité (Trait de personnalité)
Consumer behavior > Research
Online Access:Connect to this streaming video
Description
Summary:Maria Piacentini, PhD, Professor of Consumer Research, Lancaster University; Emma Banister, PhD, Senior Lecturer in Consumer Research, University of Manchester; and Kathy Hamilton, PhD, Reader in Marketing, University of Strathclyde, discuss potential vulnerability for researchers doing consumer research that has social impact.
Physical Description:1 online resource (1 video file (00:24:09)) : sound, colour
ISBN:9781529722925
1529722926