An introduction to vulnerability & consumer research with social impact.

Maria Piacentini, PhD, Professor of Consumer Research, Lancaster University; Emma Banister, PhD, Senior Lecturer in Consumer Research, University of Manchester; and Kathy Hamilton, PhD, Reader in Marketing, University of Strathclyde, discuss potential vulnerability for researchers doing consumer res...

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Bibliographic Details
Other Authors:	Piacentini, Maria (academic.), Banister, Emma (academic.), Hamilton, Kathy (academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Consumer behavior > Research. Vulnerability (Personality trait) Fragility (Psychology) Consommateurs > Comportement > Recherche. Vulnérabilité (Trait de personnalité) Consumer behavior > Research
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Call Number	Status	Get It
Call Number:		HF5415.32 .I58 2020

HF5415.32 .I58 2020	Available