Polyphonic marketing : breaking the silences.

Professor Pauline Maclaran, PhD, marketing and consumer research at Royal Holloway University of London, discusses the silencing of women's voices in marketing scholarship and the need for a polyphonic approach.

Bibliographic Details

Other Authors:	Maclaran, Pauline (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Women in marketing. Marketing research. Femmes en marketing. Marketing > Recherche.
Online Access:	Connect to this streaming video